How To Apply Wet Eye Shadow

As soon as we annouced that we were launching mineral eyeshadows, we received many questions-one of the most popular being: [quote]”What is wet eye shadow application and what’s so special about it?” [/quote]
Well, lucky for you, we’re going to take a moment to explain and demonstrate everything you need to know about wet shadow application! [hr]

A step-by-step guide to wet eye shadow application:

[twocol_one][/twocol_one] [twocol_one_last]Find a small container and fill it with water. (We used a water bottle cap!) Dip your brush into the water, making sure both sides are equally wet. [/twocol_one_last]

[twocol_one][/twocol_one] [twocol_one_last]Dab your wet brush onto a paper towel. You only need the bristles to be damp, not soaking wet. [/twocol_one_last]

[twocol_one][/twocol_one] [twocol_one_last]Swirl your brush inside your gluten free, vegan red apple mineral eye shadow pan. [/twocol_one_last]

[twocol_one][/twocol_one] [twocol_one_last]Apply your eye shadow as usual. For demonstration purposes, we’re just swiping this on our skin. [/twocol_one_last]

[twocol_one][/twocol_one] [twocol_one_last]When done correctly, the eye shadow should come off like paint! You’ll get unbelievable pigmentation and staying power. This technique allows you to make bold, precise lines; perfect for details and eye liner![/twocol_one_last]

[twocol_one][/twocol_one] [twocol_one_last]If your brush is too wet, the color may come out muddy and not very pigmented. This is because the water is now working against the eye shadows and the pigment slides all over instead of staying compact. We  suggest swatching the color on your hand before applying it to your eye to lessen the chance of making a mistake.[/twocol_one_last]


[hr]Wet Eye Shadow FAQ:

[twocol_one]WHY APPLY WET?:[/twocol_one] [twocol_one_last]Wet application delivers a deeper, more saturated color. Water acts as an adhesive, binding the pigment tightly together so more eye shadow transfers from your brush to your eyelid. Once dry (which happens SUPER FAST), the eyeshadow feels just as light as it would from a dry application, but lasts much longer using this technique.[hr]


[twocol_one]WILL WET APPLICATION RUIN MY PRODUCT?:[/twocol_one] [twocol_one_last]As long as you’re using this technique on a mineral product, you’re good to go! The pan itself should not get wet, but if it does, it will dry just fine. [hr]


[divider_flat] [twocol_one]CAN I DO THIS WITH ALL EYE SHADOWS?:[/twocol_one] [twocol_one_last]NO! Be aware, talc based eyeshadows will clump, run and “goop” if you try to use this technique with them![hr]


[twocol_one]WHAT TYPE OF APPLICATOR SHOULD I USE?:[/twocol_one] [twocol_one_last]You need to use a special brush, like the Red Apple wet/dry brush. It’s a firm and dense eyeshadow brush made for this technique. Don’t try this with sponge tip applicators and don’t try this with natural hair brushes.  The natural hair will swell and fall out of your brush faster.[hr]


[twocol_one]WHAT ELSE CAN I DO?:[/twocol_one] [twocol_one_last]

Use a tiny detail brush to apply any wet shadow as an eyeliner! This is a great trick for those who don’t feel as though they have a steady hand since mistakes can be easily corrected. You may also choose to use this trick for a soft, smoky liner look. The possibilites are endless!

You don’t have to apply every color wet. If you’re using 3 colors to achieve your look, try applying your lid color wet and applying the crease and brow color dry. The mix of texture looks great!

You can also use Visine (or similar) eye drops as a mixing medium. Place one drop on your brush and dab it on a paper towel to remove excess moisture. Then, load your brush with eye shadow and apply! Visine is a great alternative to water, especially when traveling or if you’re unsure of how safe the water is.

You must wipe your brush clean between colors. Even better if you have your brush cleaner handy.



[button link=”” bg_color=”#d12ad1″]Buy Red Apple Eye Shadow HERE![/button]

FEEDBACK: Do YOU have any tips for apply eye shadow wet? Have you tried this application technique before? Tell us in the comments below?



  1. Rebecca H. says

    I use an eye shadow primer whenever I apply shadows. Would you still use a primer when using the wet application method?

    • Jennifer says

      Hey there, Rebecca! We love eye primers, too, but you almost have to find a water proof formula for wet shadow application. If you have anything on your eye, the eye shadow can slide around and clump up since the water will break down the primer/foundation/powder that you have on your skin. You can definitely trial and error it, but we don’t recommend it. Good luck!

      • Judy Herradura says

        I use Red Apple primer and as long as I use Red Apple shadow and liner, it stays perfectly with wet application. But if you mix it with another brand, it smears.

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