How To: Transition Into Fall – Fashion


I think it goes without saying that Fall is one of the BEST seasons for fashion! You've got so many more options including but not limited to hats, scarfs, and boots. The fresh crisp air lets you layer outfits in a way that just simply cannot be done in the middle of summer (I'm not sorry to say goodbye to 100 + degree days!). However, it's not always practical to buy a whole new wardrobe for each … { Click To Continue }

How To: Transition Into Fall – Makeup Tutorial


Who's excited for fall!? I know I sure am! Cooler weather & richer darker hues. In this blog post I show you how to take some of our favorite summer eyeshadows and use them to create a fall look + a new lip combo using two of our previous fall lipsticks in Drama and Naughty. THE EYES: 1. Apply Beachy Keen All Over the Lid 2. Add A little Minx to the outer corner of your eye 3. Dampen … { Click To Continue }

DIY Bachelorette Survival Kit

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A couple weeks back I hosted my sister's Bachelorette Party. As part of the festivities I put together really cute DIY Bridal Party Survival Kits. Now, I can't take all the credit (I'm so grateful for Pinterest!) because after searching for ideas I came across several DIY Bridesmaid and Bachelorette Party survival kits to take inspiration from. I figured in today's blog post I would share with you … { Click To Continue }

From Adversity Comes Greatness

Right now, Andrea and I are on our way to New Jersey to present at the GFAF Expo again. We used to fly to these shows - 7 to 10 times a year, we would load up all of our luggage, pack our show goods on a pallet, and head to the airport after the 18 wheeler loaded up our gear. Then, one year, quite out of the blue, I developed a pretty serious issue. Claustrophobia + panic attacks. I climbed … { Click To Continue }

The Lash Project Launch Parties!!


Do you love mascara? Are you a fan of Red Apple Lipstick? Do you like to chit chat and win prizes? If you answered yes to all these questions, then you are TOTALLY invited to one or both of our launch parties!! Here at Red Apple Lipstick, we have been working for a super long time on bringing a safe and fabulous mascara to you - that actually helps your lashes...and that project is … { Click To Continue }

Think Wheat Gluten Is Ok On Your Skin? Think Again… Enter HWG and HWP

hydrolyzed wheat gluten

I don't like to get into arguments.  I don't normally find myself in the he said, she said stuff.  But here's a report regarding wheat gluten on your skin you should really read. The consensus floating around the United States and Canada is that "the wheat protein is too large to enter your body through your skin." While there is some truth to this, blindly following this advice could lead … { Click To Continue }

10 Basic Cosmetics Every Gluten Free Girl Needs


Basics are essential items that can be considered must haves at any given moment. The following is a complied list of the basic cosmetics every gluten free girl must have in her makeup collection! (oh and that cute little cosmetic bag was found at forever21 ;D) 1. Primer It's amazing to me how many women out there have yet to discover the beauty and awesomeness of a primer. A primer, whether … { Click To Continue }

Mascara clumps, self confidence, and the tale of “Black Beard”


I don't know about you, but I've tried close to 50 mascaras from the time I was 14.  Everything from drugstore to department store. You know that feeling when you open a brand new tube of mascara, it's pristine...and your hopes are so high that THIS will be The One. It will be perfect, no clumps, no smudging, it will make your lashes long and thick like the lashes on the commercials, and it … { Click To Continue }

The #1 Objection To Our New Mascara


The #1 objection to our new mascara is... The Price ... but it shouldn't be and here's why... Here's the big white elephant in the room.  At $42 a bottle (before coupon) it may seem a steep price to pay for mascara. However, The Lash Project is much, much more than 'just a mascara'.  The Lash Project is a 2-in-1 mascara that conditions and strengthens your lashes from follicle to tip - as … { Click To Continue }

#thelashproject – Red Apple’s New Gluten Free, 2-in-1 Mascara Unboxed


This is a special surprise. I interrupted Andrea during a team meeting to reveal the first tray of the The Lash Project, our new 2-in-1 conditioning Mascara that releases on July 31st, 2014. Click here to read more about how this Mascara formula will change lives. … { Click To Continue }