The #1 Objection To Our New Mascara

The #1 objection to our new mascara is…

The Price

… but it shouldn’t be and here’s why…

Here’s the big white elephant in the room.  At $42 a bottle (before coupon) it may seem a steep price to pay for mascara.

However, The Lash Project is much, much more than ‘just a mascara’.  The Lash Project is a 2-in-1 mascara that conditions and strengthens your lashes from follicle to tip – as you wear it.

Take a look at the different prices of just mascaras:

Drugstore: anywhere from $5 – $13
Department store: anywhere from $16 – $50

What’s really irks me about the cosmetics industry at large is that the ingredients that cause itchy eyes, allergic reactions, dead lash follicles, and clumpy mascara are present in a lot of mainstream mascaras, no matter if they cost $5 or $50! Glycols, butenes, and TEA to name a few. (mainly cause they are all made by the same companies)

And they do the opposite of helping your lashes stay healthy and beautiful.

So to recap, commercial mascaras don’t perform all that well (clumps, smudging, flakes) – they cause irritation over time (itchy, watery, red eyes) – and they damage your lash follicle by clogging it with nasty ingredients and harsh chemicals (stubby lashes, lashes that grow in weird directions, lashes that fall out).

Not to mention that they dry out quickly, so you must replace them quickly, because they aren’t exactly “fresh” when you buy them – unless you don’t mind suffering through using dried out flaky, clumpy mascara – I know I didn’t.

But, imagine this…

What if I told you that I had a mascara that (no matter how many mascaras you’ve tried)

  • would perform the way you want a mascara to perform (no clumps, no smudging, no flaking)
  • wouldn’t cause your eyes to get all itchy, puffy, scratchy and red
  • would feel weightless when you wore it
  • would condition your lashes and follicle – so that they don’t fall out prematurely, or grow stubby
  • would help reverse and repair damage from years of using the other stuff
  • would keep your lashes in perfect health for years to come
  • would not dry out when you know the tube is NOT empty (urg!)
  • would last longer in your makeup bag than all other mascaras have
  • came in a specially designed tube that didn’t contain any BPA or plasticizers that mix with your mascara.
  • had a brush specially designed separate and curl your lashes.
  • used incredibly high quality and beneficial ingredients
  • didn’t contain any harsh chemicals or cancer causing preservatives

Would you want to try it?  Of course you would, we all would.

Then I tell you it’s $42.  Yikes, you might think.

Stop, wait right there.  What I just described is different than ALL other mascaras – it’s not an apples to apples comparison.

The Lash Project can’t be compared to a $20 product that contains cheap fillers, irritating ingredients, and follicle damaging chemicals.

Let’s look at some math – ’cause I like numbers – they make sense to me.

If this mascara lasted you 90 days (which is the case if you wear two coats every single day )

  • it would cost you just $.47 a day for your lash health and beauty (that’s less than 2 quarters a day!)

If The Lash Project lasted you 6 months (like it did two of our beta-testers who only used it 4-5 times a week)

  • it would cost you only $.23 a day!!

Now, what if I told you that you can ALWAYS use a coupon by being a part of our free VIP club?? Get a coupon here.

Let’s do the math again: $42 with a 10% off coupon = $37.80 (with free shipping)

  • 90 days = 42 cents a day
  • 180 days = 21 cents a day

Hmm, what all could we come up with that PER DAY we spend more than 42 cents on…that we don’t think twice about.

I guarantee you fabulous lashes, and a mascara that doesn’t give you any issues, and I can do it all for less than a quarter a day.  And if I’m wrong, you can always get your money back.  I’m taking all the risk.  If you’re like me, and 99% of all other women I know – you’d jump for joy!

You and I have the opportunity to stop the vicious cycle that big cosmo creates with sexy ads and un-sexy ingredients.

You and I have the opportunity to TAKE BACK OUR LASHES.  Give them the conditioning and TLC they need.

And do it all for 47 cents a day.  Launches July 31st.

Head over to for all details and to be reminded of the launch date.


I don’t know about you, but I spend 50 cents on just black coffee every day – and I don’t even think twice.

What do you spend $.50 a day on, that you don’t think twice about??


  1. Susan says

    New customer – already seriously hooked…..
    RAL mascara arrived last week – AMAZING…….worth every cent….seriously – by far the best mascara I have ever used……THERE IS NOTHING I DON’T LIKE ABOUT THIS PRODUCT.

    Thanks for clean products – thanks for great products!


  2. claudia says

    If it says what you say it will, I will pay the price. I have bought drugstore brands and the high end stuff. All disappointing! Nuff said bring it!

    • Jimmie Berg says

      I am ready to pay the $42. I have 4 tubes of “gluten free” mascara in my make-up box – all of them at least $15 and one of them over $20. I figure I have spent about $100 on a plethora of mascaras that leave my 69 year old lashes in a clump or worse. I put them on in the morning on clean lashes and when I take them off, clumps of a glue like substance make it difficult to get the stuff off without destroying my lashes.
      I no longer wear mascara but am on the list to get one of the first Red Apple Lipstick version.

      Yes, $42 is a lot to pay – but I know from my experience with every other Red Apple Product that it will be worth it.

      Jimmie Berg
      Akron, CO

      • says

        Music to my ears Jimmie!! I understand your frustration, too. I’ve spent hundreds over the years on bad mascara – i get it! Ours will not disappoint. Thanks for your support!

  3. Liz says

    well…when you put it that way I guess the price really isn’t that bad. I’ll just put 2 quarters in a jar each day while i use my first mascara – then in three months i’ll have enough money for a replacement tube!
    Thanks for the reality check, so excited for healthy and safe mascara!!
    come on july!!

    • says

      i love that!! we can all start our “mascara fund” jars!! my neighbor has a whining jar that her kids put money into when they whine…and then she uses it to buy wine – which i think is funny – but mascara fund is an even better use of the “whining jar”!!

  4. Cyndi says

    Um…that’s a tough question, because nothing is hardly 50 cents these days. Maybe the ziploc bag that i filled with 1/2 cup of almonds for a snack – that probably was more than 50 cents!! ha


Leave a Reply

Your email address will not be published. Required fields are marked *