Top 5 Lipstick Frustrations Day 1: Solving The Mystery Of The Disappearing Lipstick

why lipstick rubs off fast


I always call this “The Scooby Doo Mystery Of The Disappearing Lipstick”, and when we get to the end of the story, and pull the mask off the villain, we all find out it’s… YOU <insert mystery music>

This is Day 1 of my Top 5 Lipstick Frustrations Series.  I’m Jay Harper, your host and guide today, and I make lipstick for a living.

Solving the mystery evades some, and that’s ok.

Here’s the chief complaint: My Lipstick Never Lasts… I Put It On, And An Hour Later… It’s Gone!

You’ve been trained in the past to think that this has something to do with the lipstick formula.  Just like me, Big Cosmo also identified that lots of women share this problem, but instead of teaching you something new, they sell you something new.

They also know that a lot of women are frankly to busy, or even lazy (I know I’m lazy sometimes) to take the steps needed to help lipstick last all day, making it even easier to sneak in a (toxic) lipstick formula to sell you to solve your frustration… at the expense of your health . (long wear lipstick formulas use plasticizers, glues, and chemical stains to stick to your skin – bad part: that stuff damages collagen, and ages skin faster.)

So I’m going to reveal the truth about where your lipstick goes.

Honestly, it boils down to some simple preparation, and a few critical, but overlooked application techniques.

Without these 6 tips, any lipstick could be difficult to manage, causing you more frustration than perfection.

These 6 techniques will teach you how to:

  1. Make lipstick last longer
  2. Keep colors on target
  3. Create smooth, flawless finishes
  4. Keep lipsticks from creeping and sliding



Lipstick = Lip + Stick.

Not Stick, like from a tree, but stick as in “sticks to.”

Lipstick is mostly comprised of waxes and binders that give it its texture and “stickiness.”


Your lips shed. They shed more than the rest of your body. At any given time, your lips are covered with thousands of loose skin cells ready to fall off at the slightest touch. Without  hydration, the problem is worse.  And if you have an auto-immune disease (like Celiac Disease) – your body doesn’t absorb digested nutrients meant to hydrate your skin – making your lips even drier.

When lipstick disappears quickly, it is partly due to those skin cells shedding (along with your lipstick). When you leave a lip print on a glass, it is because the lipstick adhered to the glass,  and the loose skin cells that the lipstick was adhered to comes right off with it.

How cool would it be if you removed those cells yourself before applying lipstick?  It’s a good idea.  More on that in a second


Your lips are a canvas.  Think about a painters canvas. Let’s say for instance that you had a painters canvas that was 30 years old.  It’s spent some of it’s life in the weather, but it’s in pretty decent condition for being 30 years old!

It’s dry though, when you rub the surface, it dusts on your fingers.

Now, before you paint on that canvas, you decide to pour some coffee or diet coke on it.  Then you rub in the coffee with a greasy breakfast sandwich, or even a banana.

And NOW you decide to paint it, and immediately take it out into the weather before its set, possibly rolling a coffee mug over it.  How well is that paint going to adhere?

Ok, so let’s re-imagine this.  Same painters canvas.  But this time, before you paint, you give it a light sanding to remove the powdery, dusty surface.  Then you make sure it is properly hydrated.  Then you clean it, making sure it is free of all oils, grease, food and crumbs.  Then you carefully dry it.

Now you paint it, then you help the paint set before moving it out into the world.  Is this going to do better?  Uhhh YES, it is. So here’s what you do about it!

The following crucial steps are often overlooked.
The secrets to long lasting, flawless lipstick are exfoliation, hydration, clean lips, and application technique. 

Let’s discuss these 6 important DO’s in depth.

DO THIS  #1 : Exfoliate

Exfoliate – In order to get the most out of your lip color, you need to create a perfect canvas for application. If your lips are dry, cracked or peeling, the color is going to bleed into those areas, creating a “splotchy” and unflattering effect. This is the extreme at one end.

At the other end, you might think your lips are just fine, the truth is however, that they are covered with cells and skin flakes ready to come off.

This is where forced exfoliation comes in.  There are many techniques to doing this, and we suggest you add one of these to your daily routine.

  • Toothbrush and Balm – Use a soft toothbrush with a dab of Rallye Balm™ and gently scrub your lips.
  • Dedicated Exfoliation Stick – Use the Red Apple Exfoliator Stick
  • Honey And Suger Mix – Mix 1 tsp each of olive oil, honey and sugar. Rub this on your lips in circular motions using your fingertips and rinse it off after about 30 seconds.
  • Washcloth – Just like it sounds.  Deliberatly Scrub a dub dub!


DO THIS  #2 : Increase Hydration

We know this sounds simple, and it is.  It’s also crucial.  Hydrated lips will always provide the very best base for lipstick possible.

  • Drink More Water – Keeping your body hydrated is not just important, but it will keep your lips smooth and plump.
  • Use Rallye Balm™ Everyday – A product like Rallye Balm is unique.  Rallye Balm is lab tested gluten, paraben and lead free.  It is mostly comprised of gluten free Vitamin E. Your lips are very delicate and a product like Rallye Balm™ is going to immediatly hydrate, deliver Vitamin E to the skin of the lips.  Vitamin E helps skin stay stronger, and stronger lip skin is going to retain moisture better.

BEST PRACTICE – When using Rallye Balm™ or any other balm we recommend that you apply it somewhat liberally.  If it’s bedtime there would be no problem leaving a liberal amount on your lips while you sleep. If you are prepping for a lipstick application, use your finger to rub the balm in deep and wipe away any excess. Allow a minute or two for this to soak in and form a base for your lipstick. Blot with a tissue if needed.


DO THIS  #3 : Clean Your Lips Prior To Applying Lipstick

This is also super simple, but critical.  You must make sure your lips are free from all dirt, oil, grease and food prior to putting on lipstick.

Use a mild face wash.  A dab on your finger is all it takes.  You don’t have to pretend you are in the shower or anything, just a little soap and water and will free up the grease from any foods and drinks you’ve recently had.  Please be sure to dry your lips throughly too.

I always recommend that you keep a small container of the same soap in your purse at all times.  When you go to the office lunch party, and you are done eating and drinking, excuse your self to the ladies room (never apply lipstick at the table or in public in general).  Grab a dab of water and soap from your purse, and just quickly swash your lips with it, rinse and dry.

If you don’t have soap, don’t use the bathroom soap unless absolutely necessary, just plain water is better than a horrible, drying soap… your lips are delicate, so treat them as such.


DO THIS #4: Apply Lipstick Thoughtfully

Slow down for second.  I realize that most of us in our lives are always rushed… rush rush rush, but when it comes to your lipstick, slow down for a second…. breathe… it’s gonna be allll right.

When you apply lipstick, you don’t want to try to get it all on in a single swack.  This is a critical mistake I see a lot of women make.

When you attempt to use pressure to apply as much lipstick as possible in the shortest amount of time, you are not working the lipstick into all the little, practically microscopic folds in your lip skin.

You will have much much better results when you apply thoughtfully.  It’s important to know your lips, where every divit, crease and line is.

As you apply, pay attention to working the color IN, not just on.  First swipe sets the ground rules.  Sometimes it is even a good idea to pull the lips skin somewhat taught with your other hand, and slowly work that lipstick around, define the edge boundary at this stage, and this a light pressure.

The second swipe is just as light, you are now working to begin to fill in any areas that the first swipe might not have gotten into.

Understand that the creases in your lip skin are vertical, and if you are using lipstick straight out of the tube, you are probably swiping side to side, the opposite direction of any creases.

Now, as you go for your third and fourth and possibly fifth and sixth swipes, you are building intensity.  Keep going until you go just beyond the intensity level you want, and then proceed to the next step, which you cannot overlook!


DO THIS #5: Blot, Then Re-Apply, Then Blot

This is the setting stage.  It does two things.  It makes sure the lipstick is pressed into your skin, and it removes any loose lipstick that might slide around.

Use a double folded tissue.  Open your lips, place the tissue between your lips until it just reaches the corners of your mouth.

**Lightly** close your mouth straight down onto the tissue, roll the tissue in with your lips, roll the tissue back out with your lips, open and remove.

There should only be a hint of lipstick on the tissue.  If you have what you might consider a LOT of lipstick, you used too much pressure.

After blotting, re-apply the lipstick.  One or two swipes, maybe 3 if you need a little more color.

Blot again.  Your mission, if you choose to accept it, is not to remove lipstick, but to press the lipstick down onto itself, and settle it into the skin.  It also helps the outer most layer that’s loose make up it’s mind about staying or going.

Again, there should be very little lipstick on the tissue.  If you have a LOT of lipstick on the tissue, you either applied way to much to begin with, or you pressed down to hard… or both.


DO THIS #6: Leave It Alone!!!!!!!!!!!!!!!!!

Before you do anything else, allow the lipstick 5 minutes to finish “setting up”.

The lipstick needs to come up to your bodies temperature, and set up.  Lipstick is intended to work better at a higher temp, it “sets up” at around your bodies temp.

That means put down the coffee mug for 5 to 10 minutes.



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