Why Commercial Mascaras Make Your Eyelashes Gross

Insert UGLY lashes photo here <- wait scratch that!! No one wants to see ugly lashes that are inflamed and red and puffy and itchy…that’s what we’re all trying to get away from, right?


Most commercial mascaras, no matter if they came from Nordstrom or Wal-Mart are chocked full of nasty ingredients that are known to cause reactions.

Those reactions can range anywhere from:

  • itchy eyes
  • eyelashes that fall out
  • redness
  • styes
  • clogged sebaceous glands
  • eyelashes that grow in funny directions
  • watery eyes
  • and the list goes on and on and on…

So here’s a picture of the way lashes are supposed to look when they’re healthy, and safe mascara is used.  See, isn’t that better than seeing a picture of a stye!  By the way, this picture is taken with our Lash Project mascara…coming July 2014! :)


You CAN reverse the damage from years of using unsafe, unhealthy commercial mascaras.  Trust me it happened to me!  It doesn’t matter what fancy brand name the mascara is, if you compare it to the $5 tube from Wal-Mart, the ingredients are practically identical.

A few irritating ingredients that you’ll find:

  • Propylene Glycol
  • Sodium Laureth/Lauryl Sulfate
  • Dimethicone
  • Simethicone
  • Parabens
  • Butylene Glycol
  • Sorbic Acid

Now, I could go on and on about the hazards of these ingredients once they enter your skin and mucous membranes.  Because of course, as opposed to eating them (ewww), when you absorb an ingredient through the skin or eyelash follicle it goes directly into your bloodstream, with no filtration system.

However, what I’m talking about is strictly “allergic” reactions.  All of these ingredients (and hundreds more) are well-known to cause skin irritations (or allergies).  These ingredients are in mascaras found in department stores, Ulta, Sephora, and drugstores.

It’s obvious they’re used because they are cheap, and they get the “job done.”

However, they harm your skin, your lash follicle and ultimately your lashes.  It’s no wonder that all the women I speak with across the country, complains that her mascara makes her eyes itch…or her lashes fall out…or her eyes water, etc etc…

Now, one thing to note.  If you see the word “Acid” on a product don’t immediately freak out.  There are many “acids” that are naturally derived from animal or vegetable sources (such as: palmitic acid, stearic acid, myristic acid – all found in coconut oil) – think fatty acids, not prussic acid (or cyanide).  Just a little tidbit for your brilliant brain to remember down the road when doing all that ingredient label reading!! :)

Now that you understand why those allergic reactions are happening, it’s easy to understand why here at Red Apple Lipstick we focus on creating products that don’t cause these issues.  It’s simple once you understand the ingredients that cause reactions and the ones that don’t.  We don’t skimp on quality, and we source our ingredients responsibly.

The Lash Project is our mascara.  It’s coming July 2014.  We’ve researched and developed it for five years.  We know you’ll love it.

The Lash Project:

  • will repel sweat and water (we’re not calling it waterproof because waterproof mascaras have gross ingredients, but trust me, ours won’t run -> read about it here) *warning: gross picture of a stye will be there
  • won’t cause spider lashes
  • won’t turn you into a raccoon
  • will help your lashes regain strength and health
  • will reverse damage done by other mascaras
  • will help your lashes to be conditioned
  • won’t make your lashes fall out
  • won’t make your eyes itch, puff, scratch, red

We’ve set up a registration page for The Lash Project release, so that we can keep you up to date on the details of the release sale.  Make sure to get your name on that list now, before it fills up!


I’d love to hear your lash stories below, if you feel like sharing!



  1. k says

    I tend to be very allergic to mascara; I’ve tried name brands and a few “natural” but no luck. I mean whole GP C(giant papilari conjunctivitis) right after I put mascara on. Have you heard any complains about allergies to this mascara?

    • Ashley Teague says

      I think there have been a couple but for the most part it works for most everyone! We have our 6 month return policy so if for any resin it doesn’t work out you are covered! :)

  2. maya a says

    Use the Somaluxe Face Wash – thats the only thing that is able to remove mascara without having to be rough on my eyes. I have been using Somaluxe for 2 months now, and my skin is the happiest in years. . .

  3. Marina Velayos says

    Such a great mission statement! I’m a known product junkie- I try everything once. You have my support 100%! To the best if my knowledge- there is no truly ” pure ” / accessible product on the market like the one you are making. I’ve always been obsessed with my lashes. Coconut oil is a great way to remove makeup- I also live by Ponds cold creams- ( Although I admit – I do not avidly pursue the source or nature of the ingredients). This sounds like a really intelligent / responsible endeavor. Best of luck!

    • says

      Thank you so much for the kind, encouraging and supportive words! I am obsessed with my lashes also, and find that the mascaras I used for years did them so much more damage though they might have made them look good for a moment. It’s like wearing stilettos every day for 10 years…yep you’re gonna end up with corns and bunions – but you looked sexy wearing em for the time…just bad on the back end! Our mascara is here to fix the bunions (haha) and help those that are younger not ever develop them in the first place!! So excited to hear what you as a makeup junkie think about it!! :)

      • Marilyn says

        :(My daughter & I need to avoid coconut oil & it’s the new ingredient in everything. See “Eat Right for Your Blood Type” information. We are gluten free too & were so hopeful about the mascara. Would Cocoa butter be an alternative ingredient & for makeup removal? Mostly I’m avoiding make up. Except your 2 eye shadows I have.

  4. Haley says

    ps. I am very caffeine sensitive so I would prefer if it didn’t have cocoa or tea or anything with caffeine to darken it.

  5. Haley says

    Hey I know someone already posted something similar but I hope their are colors other than black or at least a black-brown or a black/blue maybe or a soft black. I also second the lash growth comment and the easy to remove comment.

      • Bridget says

        Thanks for responding! I have been using a grey mascara, and I love it so much that it will be hard to go back to black. A soft black, a blue-black, blue, grey, or even a purple are all colors that I would try. I need cool colors so I don’t wear brown since it’s usually too warm.

    • says

      In short answer, yes. In long answer, it’s not made like traditional “Waterproof” mascaras because those are packed full of harsh chemicals and oils that aren’t good for us girls. So we’re not calling it waterproof because we don’t want to be lumped in to that group.
      But trust me, I’ve put our team of testers through rigorous “sweat and water tests” and The Lash Project doesn’t run!!

        • says

          If you are asking if it comes in a tube then, yes it does. If “tubing mascara” means something different let us know so we can answer you. :)

          • Stephanie says

            I think she means a “tubing type” mascara like Blinc, the kind that coats your lashes and wipes off with water. They refer to it as “tubes” around your lashes as opposed to painting it on. I’ve tried it and its ok, kinda spidery and does nothing lengthwise for me. I am looking forward to hearing more about The Lash Project though!

      • Kathy says

        Hi – how is this mascara removed? I prefer non-waterproof mascaras as I can remove easily with water…will you have both options available? And, I have read that your mascara has the properties to help with lash growth, etc. Can you confirm what this means? I don’t want the kind of ingredients that are being sold to grow lashes either – I know that is trending in the marketplace right now, but that would involve more chemicals…..please address this further, and thanks.

        • says

          You can remove the mascara anyway you like. We have tried to make it as non-smudgeable as possible without using all those chemicals, so using strictly water might be a little tricky. My favorite way is coconut oil, which helps moisturize my lids at the same time, isn’t harsh, and no “scrubbing” is involved. I’ve found using water in the past with non-waterproof mascaras, I still had to do some “scrubbing” meaning i had to continually “wipe” my lashes in order to get it all off. Coconut Oil loosens the mascara from the lashes and then one with a tissue or cotton ball takes it off.

          Our mascara has properties to help condition your lash follicle, keeping your eyelashes from falling out, keeping them healthy and growing like they would naturally do. With some people who have had stunted growth and lashes that fall out over the years of using unhealthy mascaras, this will help their lashes grow – only because they are returning to their healthy state. But women who already have healthy lashes will just benefit from continual conditioning.

          It is an extremely expensive endeavor to produce any sort of makeup if you do it the right way (sourcing your ingredients and components responsibly, research and development, etc). So, we will only be able to make one formula for the moment…while we save to make more. We are a smaller company that the big guys so we make smaller batches and don’t buy ingredients or finished products from China. This means it’s a fresher and better product, however it limits us in the amount of product we are able to produce at any one time.

          I hope this answers your questions. Always know, if you purchase one of our new mascaras (or any of our products for that matter), and you don’t like it for any reason, you have six months to return it for a full refund.



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