Beyond Lipstick: The RAL Product Your Makeup Bag is Missing


A look can often convey more than words. Whether you’re happy, excited, or madly in love, you can tell a story with your eyes while your Red Apple-covered lips are sealed. Make sure every glance you make packs a punch by using Red Apple Lipstick’s pressed mineral eye shadow. Made simply with mica minerals, they contain light reflecting pigments that will enhance your eyes and draw people to one of your most beautiful features.

Not only is a look important; so are your eyes themselves. They give you the ability to see the world around you. Why not treat them as valuable as they are? As with all Red Apple products, our mineral shadows are certified gluten free, paraben free, and vegan. They’re made in the USA, and they use all-natural ingredients. With Red Apple Lipstick, you don’t have to sacrifice fantastic makeup to keep your beauty regimen safe, and our mineral pressed eye shadows are no exception.


Just like with our lipsticks and glosses, there’s a wide array of shadows to choose from, no matter the occasion. Evening on the town? Go bold with Graphite Glam or Golden Girl, shown above. No need for touch-ups—your shadow will last as you dance the night away. Coffee with the ladies? Iced Mocha will make your eyes look almost as delicious as your Starbucks fix. Dinner date? Sweep on a layer or two of Violet Vixen for a sultry but feminine look, or indulge in our guilt-free Chocolate Martini—no calories in this sweet treat, so go ahead and order that dessert!

Keep it your look light by using the shadow dry, or create a deeper color by wetting your brush first. They’ll look great either way. If you decide to go with bold eyes, make sure you keep the rest of your makeup simple. Our New York lipstick or Clear Peppermint gloss are perfect complements to striking eye makeup.

Can’t decide on just one? Here’s the perfect excuse to indulge in four: The Z-Palette. After all, different occasions call for different looks, and choosing one is nearly impossible. So, go on—you know you deserve it!

Play away, Red Apple girls. I know I will!

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