The Difference Between Warm and Cool Lipsticks

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Hello Red Apple Lipstick readers! In this post I wanted to share with you all how to tell the difference between warm toned red lipsticks and cool tones red lipsticks. Let's take a look at a color wheel for a moment...   Now, technically all reds are warm because red is a warm color. When it comes to finding your perfect shade of red lipstick though, you'll be looking at it's … { Click To Continue }

How to Keep Your Eyeliner From Breaking


Those of you who use eyeliner pencils know how discouraging it can be sometimes to sharpen them! Certain eyeliners are softer than others and just don’t like to be sharpened; they seem to just fall apart as soon as you start turning the pencil. Then pretty soon all you have left is a little nubbin and it can feel like you've just wasted your time and money. Next time you go to sharpen your … { Click To Continue }

Fashion Friday: Summer Outfit Inspiration

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There's something exciting about summer style and fashion! You get to bring all your hidden gems, like sundresses and floral tank tops that have been pushed to the back of your closet behind cozy sweaters and coats to the forefront. We recently had a photo shoot with our new Summer Collection Lipsticks and Glosses and have these great full body shots with outfits that not only go perfectly with … { Click To Continue }

Official Red Apple Lipstick Summer Lookbook Released


It's that time!  Our official Red Apple Lipstick Summer 2015 Lookbook is complete, and ready for the world. The lipsticks and glosses in the lookbook go on sale on July 9th, in a private sale. If you haven't yet registered, now's the time.  Registration closes July 8th. -> REGISTER HERE I'm incredibly excited about this years summer lipsticks.  These are visions I've had on the burner for … { Click To Continue }

Why We “Feel” Better When We “Look” Better.

Fact : We “feel” better when we “look” better.It’s (almost) a purely psychological thing, something of the “self”.  At least it seems that it would be.  Would it not be our own ego that we are working with here?  The sentence alone implies it... “I” feel good when “I” look good.I + I = IMyself + Myself = MyselfThis is partly the truth, everyone LIKES to look good, and everyone likes to FEEL good.  … { Click To Continue }


andrea-poll   I love to see your feedback!  Have you registered yet for the Private July 9th VIP Makeup Release Sale? -> Register Today     … { Click To Continue }

New Makeup, Private Price


Hey there, It's that time again....   .... I've stepped away from the lipstick cauldron, and my latest gluten free, allergy free creations have been molded, and pressed into their lipstick tubes, and poured into their gloss containers ....   ... and they are about to go on-sale, privately.   For the Summer of 2015, I've created 6 new lipsticks, and 2 new glosses.   1. A medium-full … { Click To Continue }

Summer Collection 2015 Naming Contest!


This year for summer 2015 we are bringing you a fabulous new collection of six new lipsticks and two new glosses. As always we need your help in giving these gorgeous new shades some names. This year the winning names will win bigger than ever! Just enter your suggestions for each color in the comments of this post. The winning names could win a $50 RAL gift certificate AND a new lipstick or gloss … { Click To Continue }

The Ultimate Guide To Highlighting With Eyeshadows

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There's this magical little trick in the makeup world known as highlighting. Why is highlighting so magical? This optical illusion has the ability to draw attention to eyes making them brighter, appear bigger, lighter, more awake, lifted and gives you an overall more youthful look using the following principles:  To pull something forward, make it lighter  To push something back, make it … { Click To Continue }

All About Brown Eyeshadows!


Hey ladies, it’s Ashley again! Let’s face it: Brown eyeshadows are a girl’s best friend! No other eyeshadows can complement all skin tones, eye colors and ages all while providing you with great versatility in creating looks that are classic, timeless and range anywhere from natural to sultry.  Oh, and I can't forget to mention that they are fabulous multi-taskers too! When theres's so many browns … { Click To Continue }