Fashion Friday: Summer Outfit Inspiration

PicMonkey Collage

There's something exciting about summer style and fashion! You get to bring all your hidden gems, like sundresses and floral tank tops that have been pushed to the back of your closet behind cozy sweaters and coats to the forefront. We recently had a photo shoot with our new Summer Collection Lipsticks and Glosses and have these great full body shots with outfits that not only go perfectly with … { Click To Continue }

Official Red Apple Lipstick Summer Lookbook Released


It's that time!  Our official Red Apple Lipstick Summer 2015 Lookbook is complete, and ready for the world. The lipsticks and glosses in the lookbook go on sale on July 9th, in a private sale. If you haven't yet registered, now's the time.  Registration closes July 8th. -> REGISTER HERE I'm incredibly excited about this years summer lipsticks.  These are visions I've had on the burner for … { Click To Continue }

Why We “Feel” Better When We “Look” Better.

Fact : We “feel” better when we “look” better.It’s (almost) a purely psychological thing, something of the “self”.  At least it seems that it would be.  Would it not be our own ego that we are working with here?  The sentence alone implies it... “I” feel good when “I” look good.I + I = IMyself + Myself = MyselfThis is partly the truth, everyone LIKES to look good, and everyone likes to FEEL good.  … { Click To Continue }


andrea-poll   I love to see your feedback!  Have you registered yet for the Private July 9th VIP Makeup Release Sale? -> Register Today     … { Click To Continue }

New Makeup, Private Price


Hey there, It's that time again....   .... I've stepped away from the lipstick cauldron, and my latest gluten free, allergy free creations have been molded, and pressed into their lipstick tubes, and poured into their gloss containers ....   ... and they are about to go on-sale, privately.   For the Summer of 2015, I've created 6 new lipsticks, and 2 new glosses.   1. A medium-full … { Click To Continue }

Summer Collection 2015 Naming Contest!


This year for summer 2015 we are bringing you a fabulous new collection of six new lipsticks and two new glosses. As always we need your help in giving these gorgeous new shades some names. This year the winning names will win bigger than ever! Just enter your suggestions for each color in the comments of this post. The winning names could win a $50 RAL gift certificate AND a new lipstick or gloss … { Click To Continue }

The Ultimate Guide To Highlighting With Eyeshadows

guide to highlighting

There's this magical little trick in the makeup world known as highlighting. Why is highlighting so magical? This optical illusion has the ability to draw attention to eyes making them brighter, appear bigger, lighter, more awake, lifted and gives you an overall more youthful look using the following principles:  To pull something forward, make it lighter  To push something back, make it … { Click To Continue }

All About Brown Eyeshadows!


Hey ladies, it’s Ashley again! Let’s face it: Brown eyeshadows are a girl’s best friend! No other eyeshadows can complement all skin tones, eye colors and ages all while providing you with great versatility in creating looks that are classic, timeless and range anywhere from natural to sultry.  Oh, and I can't forget to mention that they are fabulous multi-taskers too! When theres's so many browns … { Click To Continue }

A Quick Everyday Makeup Tutorial

Snow Day Sherri

Hi guys! It's Sherri. Today we're featuring a Snow Day look with two of my favorite eyeshadows, Espresso & Golden Ticket. I know we're all ready for Spring, but it snowed where I'm at currently! This look however, is quick and easy for any day, any season :) All I have done here is lined my eyes with Espresso and smudged it out a bit to create an airbrushed feel. To keep the look simple … { Click To Continue }

Red Apple Lipstick + Vegan Cuts Beauty Box: Overview


Happy Monday to all the gluten free beauties out there! In a previous post I had mentioned that we teamed up with Vegan Cuts for their February beauty box and's here! Vegan Cuts was generous enough to send a copy of the box to me to  check out and share the details with you all. So here it goes. The first thing I noticed when I opened the box up was how heavenly it smelled! Like … { Click To Continue }